When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity. Bitter

IN A NUTSHELL SIX WAYS TO MAKE PEOPLE LIKE YOU PRINCIPLE 1 Become genuinely interested in other people. PRINCIPLE 2 Smile. PRINCIPLE 3 Remember that a person’s name is to that person the sweetest and most important sound in any language. PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves. PRINCIPLE 5 Talk in terms of the other person’s interests. PRINCIPLE 6 Make the other person feel important-and do it sincerely.

John Wanamaker, founder of the American stores that bear his name, once confessed: ‘I learned thirty years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.

You deserve very little credit for being what you are-and remember, the people who come to you irritated, bigoted, unreasoning, deserve very little discredit for being what they are. Feel sorry for the poor devils. Pity them. Sympathize with them. Say to yourself: “There, but for the grace of God, go I.

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