Colonel Cargill was so awful a marketing executive that his services were much sought after by firms eager to establish losses for tax purposes. Throughout the civilized world, from Battery Park to Fulton Street, he was known as a dependable man for a fast tax write-off. His prices were high, for failure often did not come easily.

Yossarian – the very sight of the name made Colonel Cathcart shudder. There were so many esses in it. It just had to be subversive. It was like the word “subversive” itself. It was like “seditious” and “insidious” too, and like “socialist,” “suspicious,” “fascist” and “Communist.” It was an odious, alien, distasteful name, a name that just did not inspire confidence.

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