But some words to men and women, boys and girls alike: The quality of the work must merit the readers’ time and money. Do it for yourself, but make yourself a member of your own audience. There is no other way to evaluate your own progress.

Largely ignored, by gurus and governments, are the older, high-impact growth firms. Though they generate almost all of the innovation and job growth in economies, there are not enough of them to garner the favorable attention of politicians or book publishers. For more on this topic, read Verne’s interview in Business Review Europe titled “Give the Gazelles a Break

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