Never despair if you have to start at the bottom; not even the sun rises from the top.

Building castles in the air is only wise if you build a ladder to reach them.

A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.

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