Make your book of life a musical. Never abandon obligations, but have fun leaving behind a colorful legacy. Never allow anybody to be the composer of your own destiny. Take control of your life, and never allow limitations implanted by society tell you how your music is supposed to sound – or how your book is supposed to be written.

Elizabeth waited until he had left and then promptly burst into laughter. She couldn’t help it, she had been soaked, threatened by a skunk, attacked by a dog and now given a moral lesson by a man that had threatened her with a Winchester earlier.
She couldn’t remember ever having a better day.

Fun is at the core of the way I like to do business and it has been key to everything I’ve done from the outset. More than any other element, fun is the secret of Virgin’s success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it’s certainly not how the they teach it at some of those business schools, where business means hard grind and lots of ‘discounted cash flows’ and net’ present values’.

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