The point is not that angering people should be the goal for every brand. It’s that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.
Advertising is legalized lying.
Step into the spotlight and rock the brand of you!
Stories of absurd events in life get my creative juices flowing and have so far given birth to some of my best ideas.
As women demanded access to power, the power structure used the beauty myth materially to undermine women’s advancement.
To win at semantic search you need more people than are on your payroll.
websites should look good from the inside and out
Marketing should never be just a blunt instrument.
Commitment shows up before results do!
An organisation can neither appreciate nor appraise correctly a bright & talent till the people at its topmost height think that it requires a wrong person over the right workforce to get the job done.