The mission that Jesus invites us to participate in is primarily a relational one in nature. Our ability to sustain our relationship in a meaningful way will have a direct impact on our missional fruitfulness.
If evangelism is really going to be a value that your church embraces, the church will have to embrace the changes that will take place when evangelism is activated in the church.
Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people.
Missional leaders understand the power of connecting relationally in their community through personal networking.