There were a lot of things he could say. “Son of a bitch!” would have been a good one. Or he could say, “Welcome to civilization!” He could have said, “Laugh this one off!” He might have said, “Fetch!” But he didn’t, because if he had said any of those things then he’d have known that what he had just done was murder.

Even the richest of brands are robbed by poor character.

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